BCBS - "Breathe" - Animated GIFs

BlueCross BlueShield of Illinois had this great idea to embed a series of loop-able gif animations into emails to their employees.  These fun little movies would simply remind people to take a break, take a deep breath, and . . . breathe.  Ahhhhhhhh . . . now doesn’t that feel good?  

We worked with mcgarrybowen to create 6 unique animations that would act as a visual metronome.  The viewer would follow the animation as they breathe in deep for 3 seconds and then watch as the animation guides them to evenly exhale for 3 seconds.  Here at Optimus Design we employed various techniques to achieve both style and animation.  We used photography, CGI, vector art, and hand drawn cel animation to give each video it’s own personality.  

In our crazy, stress-filled days it’s easy to get caught up pounding the coffee to keep up with the task at hand.  Instead, take a break, take a breath, and . . . be the duck!


Optimus Design

Creative Director: Donnie Bauer
Illustration: Sunmin Park
Design & Animation: Sunmin Park, Tyler Nelson, Brad Cannady
EP: Jon Desir