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BCBS - About


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BCBS - About


BlueCross BlueShield - Life

We had a blast designing and animating this really fun spot for BlueCross BlueShield. We partnered with our friends at HY Connect to develop this cute little journey of "Life," navigating marriage, starting a family, and purchasing your first home.

At Optimus Design we started with a script, hand drew all of the concept art, and brought it all to life through a combination of Flash, Cinema 4D, and After Effects.

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BCBS - Behind the Scenes


BCBS - Behind the Scenes


Process:


Credits


Optimus Design

EP: Jon Desir
ECD: Mike Ciacciarelli

Director: Donnie Bauer
Creative Director: Donnie Bauer
Design: Donnie Bauer

Animation: Donnie Bauer, Katrina Zimmerman, Luis Mayorga, Mark Butchko, Mike Ciacciarelli

CGI Rigging: Luis Mayorga

Character Animation: Katrina Zimmerman

Edit: Donnie Bauer 

Online/Finishing: Ed Nichols

 

HY Connect

Creative Director: Michael Matykiewicz
Associate Creative Director : Colin Quinn
Producer: Kiki Hayes
Account Supervisor: Suzanne Velonis

 

 

Chicago Recording Company

Audio Engineer: Eric Cauwels
Sound Design: Eric Cauwels
CRC Producer: Rose Razal