Pitchfork Music Festival - 2013

Once again the organizers of the Pitchfork Music Festival put together the best 3-day lineup of music in Chicago. To help promote the event, we took an origami approach to presenting nearly 50 bands in 30 seconds. The three colored stages of the fest - Red, Green, and Blue, served as paper-textured backdrops for the unfolding type.

In addition to the trailer, we also applied the same look and feel to the promotion of a brand-new festival App that allows attendees to have all of the festival information at their fingertips. It's always a blast to work with the creative team at Pitchfork and to be inspired by the bands and music of the fest.


Optimus Design

Creative Director: Donnie Bauer
Design & Animation: Donnie Bauer, Tyler Nelson, Luis Mayorga


Creative Director: Michael Renaud

Music (Trailer): Andy Stott
Music (App): Ryan Hemsworth