Pitchfork Music Festival - Trailer 2015

We were fortunate enough to be asked again to create a trailer for the Pitchfork Music Festival in Chicago. Just like in years past, we built upon, expanded, and went wild with the visual style of the festival's website. In addition to promoting the festival online, this trailer is also played on the jumbotron screens throughout the weekend. 

2015 was the 10th Anniversary of the festival, and we were also asked to contribute graphic elements to a video retrospective.  This mini-doc titled, "Pitchfork Music Festival X" celebrates the 10 amazing years that the festival has been held in Chicago's Union Park.  We provided intro and outro animations along with bold transitions for this fun look back on acts like Kendrick Lamar, Vampire Weekend, R. Kelly and LCD Soundsystem. 

Retrospective: "Pitchfork Music Festival X"


Optimus Design:

Lead Design & Animation: Mark Butchko
Animation: Tyler Nelson
Animation & Photography: Luis Mayorga
CD/Producer: Donnie Bauer



Creative Director: Michael Renaud


Todd Terje - "Delorean Dynamite"