We are directors, animators, artists and designers. Our goal is to interpret your communication into films, graphics, & titles that go beyond what we or you could do alone. Let us help.
Copyright 2012, Optimus. // 161 East Grand Avenue Chicago, IL 60611 // P: 312-321-0880
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Wednesday
Dec122012

Payless Holiday 5 Day Sale

Payless 5-Day Holiday Sale
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For parties, visiting Grandma, or just warming up my toes!
  • Payless asked us to bring to life the 5–Day Sale for this holiday season. We were thrilled! This was a true team effort all the way through. We worked closely with Payless to develop each illustration and design each frame of this video. We had a blast animating a snow globe, snowflakes, wind swirls, and Santa’s sleigh! All of our assets were created digitally then hand-traced in After Effects to give us the playful hand-drawn feel. We wore our Wacom stylus tips down to smoking nubs to ensure line quality and consistency.

    We collaborated with our Director Brian Johnson to create more interaction between our talent and the illustrations. Simple gestures toward falling snowflakes were the perfect motivation for playful transitions. In post, we had plenty of opportunities to add animated accents to punctuate our talent’s performance.

    We had a lot of fun making these spots, it’s not everyday you get to animate doodles and eight flying reindeer. We are proud to say it was produced all under one roof, right here at Optimus. Now go buy some shoes!

  • Client: Payless Shoesource
    VP Creative: Dan Zigulich
    Creative Director: Jeff Vandeven
    Senior Designer: Jimmy Guerrerro
    Producer: Bruce Montgomery
    Creative Director: Donnie Bauer
    Design & Animation: Mark Walczak, Luis Mayorga, Donnie Bauer, Josh Van Praag, Jason Oberg

    Family Illustration: Jesse Hora, MAKE
    Production Company: One at Optimus
    Director: Brian Johnson
    Producer: Sarah Slevin
    Editor:  Julie Kravitz
    Assistant Editor:  Tim Cahill
    Producer:  Nora Carney
    Assistant Producer:  Maria Hinders
    Colorist:  Joel Signer
    Audio Engineer:  Joel Anderson
We are directors, animators, artists and designers. Our goal is to interpret your communication into films, graphics, & titles that go beyond what we or you could do alone. Let us help.
Copyright 2012, Optimus. // 161 East Grand Avenue Chicago, IL 60611 // P: 312-321-0880