We are directors, animators, artists and designers. Our goal is to interpret your communication into films, graphics, & titles that go beyond what we or you could do alone. Let us help.
Copyright 2012, Optimus. // 161 East Grand Avenue Chicago, IL 60611 // P: 312-321-0880
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Monday
Apr012013

Emporium Arcade Bar

Emporium Arcade Bar 8-Bit Promos
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Alcoholic nerds rejoice!
  • Emporium is a local Chicago "Arcade Bar" where people can play classic, vintage arcade games while knocking back a few cold ones. The team over at Ogilvy were big fans of the place and decided to develop a print campaign to help the Emporium promote itself throughout the city. Hoping to build on the enthusiasm the print campaign generated, Ogilvy came to us to create 6 animated pieces that would be used to further promote the bar online. Of course we were thrilled to get the chance do to some authentic, retro video game animations all in the name of promoting a great local business.

    Armed with 6 simple, yet charming scripts from the agency, we got to work illustrating 8-bit alcoholic beverages and creating 6 different logo treatments that would give each animation its own unique game "title screen." Then, with the help of hours of gaming "research," we were able to bring it all to life by animating the spots with as much authentic vintage arcade style as possible.

  • Agency: Ogilvy
    CD/Copywriter: Andrew Gall
    CD/Art Director: Vince Soliven
    GCD/Art Director: Chris Turner
    GCD: Dave Metcalf
    Illustration & Design: Mark Butchko
    Animation: Mark Butchko, Tyler Nelson

    Music: Mark Pallman, Donnie Bauer
    Sound Design: Ben Treimer
We are directors, animators, artists and designers. Our goal is to interpret your communication into films, graphics, & titles that go beyond what we or you could do alone. Let us help.
Copyright 2012, Optimus. // 161 East Grand Avenue Chicago, IL 60611 // P: 312-321-0880