We are directors, animators, artists and designers. Our goal is to interpret your communication into films, graphics, & titles that go beyond what we or you could do alone. Let us help.
Copyright 2012, Optimus. // 161 East Grand Avenue Chicago, IL 60611 // P: 312-321-0880
Category: Broadcast | Online | Event | Fun | Montage
Category:
« Dastardly | Main | Threadless »
Wednesday
May092012

Payless

Payless 5-Day Sale
Previous // Next
Sandals. Summer flats. Even cute dress shoes.
  • We had a blast putting pen to paper and stylus to tablet to make the handdrawn in-store posters of Payless come to life. These two promos for the 5-Day Sale at Payless were directed, edited, colored, and animated all at Optimus. The challenge was to take flat art and make it come to life in 3D space with a cel-animation look. Different techniques were tried, but in the end all elements were re-traced in After Effects to ensure consistency of line weight. Then we did it all again in spanish.

    These projects work best when the talent really seems to react to the art around them. Director Brian Johnson coached just the right amount playfulness out of the performers to compliment the fun typography and accent doodles. Later, we were able to add little details like a star burst as she turns her heel on the word “sandals.” Be sure to watch the Hispanic version for the adorable little wave as she gets into her car and "heads on down" to Payless.

  • Client: Payless
    VP Creative: Dan Zigulich
    Creative Director: Jeff Vandeven
    Senior Designer: Jimmy Guerrerro
    Producer: Bruce Montgomery
    Creative Director: Donnie Bauer
    Animation Director: Morgan James

    Design & Animation: Luis Mayorga, Mark Butchko, Mark Walczak, Donnie Bauer,
    Morgan James

    Family Illustration: Jesse Hora, MAKE
    Production Company: One at Optimus
    Director: Brian Johnson
    Producer: Sarah Slevin
    Editor:  Julie Kravitz
    Assistant Editor:  Tim Cahill
    Producer:  Nora Carney
    Assistant Producer:  Maria Hinders
    Colorist:  Joel Signer
    Audio Engineer:  Joel Anderson
We are directors, animators, artists and designers. Our goal is to interpret your communication into films, graphics, & titles that go beyond what we or you could do alone. Let us help.
Copyright 2012, Optimus. // 161 East Grand Avenue Chicago, IL 60611 // P: 312-321-0880