Reebok - CrossFit

Recently we had the pleasure of collaborating with Reebok on the launch of several new products in their CrossFit line. This first video in particular features the Zquick "Dash" running shoe. It's a lightweight, stream-lined, road sneaker that gives you ultimate grip when treading pavement.

ZQuick Dash:


The second video features Reebok's "One Series" apparel.  In this gear, you can train anywhere without fear of the elements. High performance technology protects against heat, abrasion, wind, and rain - allowing you to move without restriction in any condition. 

OneSeries Apparel:

We worked closely with Reebok to dial up the design, animation, and color correction while our in house audio team brought it all home with the stellar sound design.


Credits


Optimus Design

Storyboards/Concept: Donnie Bauer
ECD: Mike Ciacciarelli
Creative Director: Donnie Bauer
EP: Jon Desir
Animation: Donnie Bauer, Mark Butchko, Mike Ciacciarelli

 

Optimus

Color: Jeff Greco
Audio Engineer: Joel Anderson
Roto/Cleanup:  Glen Noren, Jim Moss
EP: Brian Hrastar