Tiki - Trade

Cramer Kressalt came to us with a simple notion: Wouldn't it be great if everyone could power down their smart devices, and make a 'real' connection? In this ad for Tiki we invite you to gather together to make a very simple 'trade'... to switch that cool, blue glow for a warm, orange one. We used a combination of live-action and CGI animation to take the viewer through a cold, sterile environment, full of leaden smart devices and into a warm, inviting landscape where the Tiki's flame is the centerpiece.