Optimus Design
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Cheerios

Cheerios

We are thrilled to share this fun spot that we worked on with our friends at Fluent360. Our team was responsible for modeling, texturing and lighting the CGI Cheerios that were integrated into shot footage. This gave us the freedom to direct the motion of each Cheerio and ensure that they responded to the beat with spunk and personality.

“The Crunch Beat”


CGI - Breakdown


Exploration

 

 
 
 

Credits:

Optimus Design

Animation Director: Luis Mayorga
Creative Director: Tyler Nelson
Animators: Spencer Seibert, Luis Mayorga
Illustration/Design: Katie Schade

One at Optimus

Executive Producer: Dave Buehrle
Director: Jamieson Mulholland
Executive Producer: Jon Desir
Editor: Ben Winter
Edit Assist: Margo Hess
Finish: Ryan Wood