Optimus Design

Jimmy Dean

Jimmy Dean - “Good Morning Feeling”


We teamed up with our good friends at Ogilvy to create a brand new Jimmy Dean campaign that puts the man behind the breakfast (Jimmy Dean) front and center. Unfortunately, Mr. Dean is no longer with us, but that doesn’t mean we can’t be treated to his soothing voice and welcoming smile. We developed a treatment that elegantly blends beautiful food footage with archival photographs and audio of Jimmy himself.



“Warm it Up”




Optimus Design

Executive Producer:  Jon Desir
ECD/Compositing: Mike Ciacciarelli
Creative Director: Mark Butchko
Design/Animation: Mark Butchko
Audio Mix: Marina Killion

One at Optimus

Directors: Mark Butchko, Mike Ciacciarelli