BlueCross BlueShield - “Life”
We had a blast designing and animating this really fun spot for BlueCross BlueShield. We partnered with our friends at HY Connect to develop this cute little journey of "Life," navigating marriage, starting a family, and purchasing your first home.
At Optimus Design we started with a script, hand drew all of the concept art, and brought it all to life through a combination of Flash, Cinema 4D, and After Effects.
Process:
Credits:
Optimus Design
EP: Jon Desir
ECD: Mike Ciacciarelli
Director: Donnie Bauer
Creative Director: Donnie Bauer
Design: Donnie Bauer
Animation: Donnie Bauer, Katrina Zimmerman, Luis Mayorga, Mark Butchko, Mike Ciacciarelli
CGI Rigging: Luis Mayorga
Character Animation: Katrina Zimmerman
Edit: Donnie Bauer
Online/Finishing: Ed Nichols
HY Connect
Creative Director: Michael Matykiewicz
Associate Creative Director : Colin Quinn
Producer: Kiki Hayes
Account Supervisor: Suzanne Velonis
Chicago Recording Company
Audio Engineer: Eric Cauwels
Sound Design: Eric Cauwels
CRC Producer: Rose Razal