Cheez-It

Kaboom! We worked with Leo Burnett Chicago to develop two commercials introducing all-new Cheez-It flavor combos. Our task was to create two energetic ‘flavor explosions’ that give the viewer an up-close look at these tasty treats. Each of these animations were built entirely in Cinema 4D. We were responsible for lighting, texturing and even simulating a creamy caramelsplosion (caramel + explosion).

“PDA”

“Schmoopy”

Elements