Canadian Club’s rye whiskey is available for the first time in the United States. To help educate distributors and bar owners on rye whiskey’s unique flavors and production methods, we collaborated with the team at Beam Suntory to craft this high energy, rough-around-the-edges edit. Using Canadian Club’s long, rich, and occasional illegal history as inspiration, we used tough textures, archival images, and bold type to give it the gritty, masculine vibe that the brand is built on.

Credits:

Optimus Design

ECD: Mike Ciacciarelli
EP: Jon Desir
Producer: Katie Smith
Senior Designer/Animator: Mark Butchko
Designer/Animator: Tyler Nelson