Optimus Design


Primaloft - “It’s Built In”


Originally developed for the United States Army, Primaloft is a brand of synthetic microfiber thermal insulation. For the layman, they make the warm fuzzy stuff inside your coat, and they do it well!

We worked with Ten35 on a series of online spots that showcases the many features of their flagship product. Our team was also responsible for creating a CGI ‘jacket explosion’ that reveals the Primaloft insulation layer.





One at Optimus

Director: Jameison Mullholland
Executive Producer: Jonah Mueller
Head of Production: Dave Buehrle
Producer: Sydney Thomson

Optimus Design

ECD: Mike Ciacciarelli
Creative Director: Mark Butchko
Animation: Tyler Nelson, Jeff McBride


EP: Jon Desir
Editor: Aaron Porzel
Assistant: Ariana DeSimone