Optimus Design


Enbrel - “Face the Truth”

The pain of rheumatoid and psoriatic arthritis affects basic everyday activities and if you’re a sufferer, you’ll feel like even common objects are working against you. That’s the idea behind these fun spots for Enbrel that we created for Abelson Taylor. We created an angry alarm clock, a mouse with sharp teeth and a wistful, sullen paint jar, all to visualize the joint pain in these afflictions.

“Alarm Clock”


“Paint Jar”




Optimus Design

Executive Producer: Jon Desir
ECD: Mike Ciacciarelli
Design/Animation: Mark Butchko, Tyler Nelson, Dale Hyder