Optimus Design
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Cheez-It

Cheez-It

Kaboom! We worked with Leo Burnett Chicago to develop two commercials introducing all-new Cheez-It flavor combos. Our task was to create two energetic ‘flavor explosions’ that give the viewer an up-close look at these tasty treats. Each of these animations were built entirely in Cinema 4D. We were responsible for lighting, texturing and even simulating a creamy caramelsplosion (caramel + explosion).

“PDA”

 

“Schmoopy”

 

Elements

 

 
 

Credits:

 

Optimus

Edit: Aaron Porzel
Audio Engineer: Marina Killion
Finish:  Jim Moss

Optimus Design

Executive Producer: Jon Desir
ECD: Mike Ciacciarelli
CGI/Texturing: Brad Cannady
Animation/Compositing: Luis Mayorga